Often considered one of the best places to live not just in the U.S. but the rest of the world as well, Boca Raton is a true gem. If you’re a resident there, you’re definitely feeling lucky and probably a good bit grateful as well.
But what if you’re a businessman trying to make it big? Boca Raton’s affluence cuts out the work of businesses for them: competition is top-notch, and since it’s not the biggest place out there, one too many slip-ups could result in you becoming blacklisted by the community.
Here are some creative ways to market your Boca Raton business and stand out from the formidable crowd.
Marketing your business in Boca Raton
Sponsor a beach event: Like most of Florida, Boca Raton is known for its stunning beaches that most residents frequent. While on the beach, people are in a laid-back and relaxed state, open to new ideas and experiences – this makes them the ideal recipients for your marketing strategy. To get your brand out there, consider sponsoring a beach event of any kind, from competitive to educational. There’s just one little condition: the people must enjoy it. If they do, they’ll no doubt be thankful for your kind sponsorship and are sure to keep your brand in mind.
Offer promotional items that the community wants: We won’t stray too hard from beaches here, either. Say you’re running a promotion for your business – a booth or anything of the sort. You could round the event up with a draw that will award 5-10 surfboards(innocently emblazoned with your brand, of course) to some lucky visitors. Suddenly, a horde of people will be thrilled to hear about your cleaning or repair-based small business. There are many variations to this idea – as always in marketing, it’s a matter of figuring out what the people want.
Become involved in the community: We know, we know – nobody wants to work for free. Yet a little pro bono early on can pay dividends later and there’s a good chance you’ll end up glad you listened to the charitable voice in your head. Boca Raton’s residents will support the businesses who support the community – if you are seen offering your services for free to help with a community issue(crisis repair, helping families in need), you’ll become a pillar of said community and people will be much more positively-inclined towards your brand.
Partner up with local businesses and entrepreneurs: No man is an island and building up a business from scratch is tough, especially in a high-trust place like Boca Raton. A partnership with the right local business could propel you to new heights and help you gain recognition – an honest recommendation is one of the most powerful forms of advertising. Since you’re probably tired of hearing how you should market yourself by giving freebies, we won’t say you could strike a free-services-in-return-for-promotion deal with a local business – instead, you can focus on explaining the benefits that your partnership would have for their business once you’ve successfully established your brand.